Sensol redefines crosswalk safety by illuminating pedestrians' exact location to increase visibility to oncoming traffic.
Over 300,000 pedestrians die crossing the street each year. Sensol is an early stage startup whose mission aligns with the Vision Zero initiative to eliminate all traffic fatalities and severe injuries while increasing safe and equitable mobility for all.
Contribution Head of Design Motion and Brand Design Research Co-Founder
Collaborators Janie Bube Lorenzo Guio Milo Martin Scott Cavanagh
To demonstrate the company's key value proposition, I was asked to develop a render that highlights the product's functionality in context. The product is a durable, modular crosswalk system that is overlaid directly onto the road. Flashing beacons alert drivers before pedestrians enter the roadway, and LEDs illuminate pedestrians as they move across the street, indicating to drivers their exact location. Key metrics are extrapolated from our crosswalk hardware to inform future city planning. Metrics include: the speed of vehicles when crossing our hardware, dense traffic intervals for pedestrians and vehicles, and more. The crosswalk also instantly alerts incoming autonomous vehicles as an additional level of safety for autonomous vehicles.
The Sensol brand was created to communicate the company's commitment to road safety and the Vision Zero initiative. In constructing the brand, I developed a brand manual that specifies the company's tone of voice (written and spoken form), foundational architecture (colors, graphic elements, photography style), typography (fonts, applications, rules), identity (wordmark, logo, applications), and finally interactive components (iconography, animation, video, sound). Download the entire brand manual here.