PCW

2021

Perfect Coffee Water's blend of minerals optimizes the water you brew with to ensure the best tasting cup of coffee.

Perfect Coffee Water is a growing company, sold in speciality coffee shops nationwide. Working with the company's founders, I've developed and implemented a scalable brand identity for a wide variety of materials, including an entire packaging suite and redesign of their online storefront.

Contribution
Brand Design
Packaging Design
Website Design

Collaborators
Garrett King
Courtland King
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Packaging Design

Packaging design should consider form factor, opening experience, brand communication, and of course manufacturability. When designing for the opening experience and form factor, I iterated upon a few latch designs for easy open and close, and a tapered box shape to stand out from competition (grounded in field studies at local shops). Based on consumer feedback and an increase in shipping costs, an additional flat package holding three packets was designed. Throughout the packaging suite, I considered brand identity directives and aimed to communicate a clean aesthetic with playful undertones.

Manufacturing

Working directly with the founders of Perfect Coffee Water and their assortment of manufacturers, I oversaw the manufacturability of the various die-lines at a low price-point, ensuring color consistency across all applications and an appropriate material utilization. Large run quantities of each design were successfully delivered and sold worldwide.